| Why I Started DesignB |
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While working as a business develoment manager in the DC branch of a web development company headquartered in California, I was assigned to the non-profit sector. The company President and COO pushed profitability to a degree which prevented selling a website for less than $15k and they ultimately wanted the baseline site to actually begin at $20k. Basically, instead of looking to streamline internal processes for profitability, their path of least resistence was to raise the client cost. As an example, EVERY website with a cms is built upon a database such as MySQL. For the novice following written instruction, it takes all of 5 minutes to set up a MySQL database, yet regardless of its simplicity, they wanted to charge 10 hours at $125/hr to non-profits, and have me sell the worth/labor. I had respect for this company as they were doing a purported $3Million+ /yr, however, I simply could not continue to morally support their business practice as it severely reduced the volume of potential business in the non-profit sector (my sector). For reference, I far exceeded their goals and quotas for me. The last straw was a situation where I sold a local church a website for $17k. This church had 8 sister churches, all eventually needing websites. Before even finalizing the first church's web design, the second one contacted me to have their website built. They asked for the same $17k contract; same technology, just a different design/look. When I presented this awesome opportunity to the President and COO, they would not approve the second contract, stating that I needed to "up the price" to $19k as they just raised all of the client pricing. Can you believe that? I couldn't either. After arguing unsuccessfully with the powers that be, I presented the increased price to the second church. Rightfully, we lost them and nearly lost the first church. The second church contacted me personally and asked if I could help them. That was the beginning of Design B Studios - our first client, and I saved them $7k. Humorously but sadly, once I left, the President and COO attempted to raise the price charged to the first church and ended up loosing their business as well (DesignB later finished their site). |




